Ron Shoots

When we do a production, its really important that we have the right props and show the activity in the correct way. We often will book models that actively engage in the activity so that they bring the right props and “naturally” do the right thing. Such was the case in our hunting shoot a few days ago.

The image above represents 4 distinct types of hunting. While the general keyword might be “hunting” the extra information for the correct type of hunting is important in the sales process. While the image could be used by a travel company for an outdoors travel ad, a stronger audience might be a manufacturer of outdoor products or an outdoor magazine. Our goal is to make sure that the images are accurate to increase the opportunity to make a sale, and to prevent any potential embarassment to a client that might inadvertently use an image that had the wrong combination of props.

While I’m shooting, I constantly show the models the digital images to make sure the pictures are accurate. The models in a situation like the hunting shoot are our “experts” and help create authentic images.

The hunting images above are (left to right) pheasant, waterfowl, big game rifle and bow & arrow hunting.