Ron Shoots

I’m in Charlotte for the day before heading towards Florida for 3 days of stock industry meetings in Key West and then a few days of production in the Miami area. Worked with our awesome digital team on color today. We look at images on calibrated monitors and compare to the laptop I use while shooting on location. With digital and using FlexColor with the Hasselblad H2D-39 camera, the process can start from the time of capture. We’re always trying to improve our workflow so we can spend the maximum brain time being creative.

Fun = creativity = great images!

And the creativity was flowing today if the amount of laughter is any indication! I’m a firm believer that having fun at work and during shoots optimizes creativity.

Here’s what the studio part of the studio looks like: