Ron Shoots

Usually, our images are used for magazine ads, brochures or websites. Our work has been published in hundreds of magazines over the years. Many of these are “in-house” so we don’t always get to see the uses. The nature of royalty-free stock photos is a multi-distributor system so we don’t know when to expect to see our images.

Early yesterday morning on my way to a shoot in Miami Beach (patiently waiting for the light to turn green… LOL) and one of my photos pulls up beside me! A moving billboard on top of a taxi. I had just a few seconds to grab this snapshot with my camera phone. We always get a kick out of seeing our work in real life. We make creative decisions way in advance of the actual use and seeing the published work is confirmation that our research and intuition paid off.