How Art Directors See Our Images!
The model in this shot just sent emailed me to say she discovered a poster of herself in a jewelry store in Australia- she was totally excited! Stock projects are great ways for models to get tear sheets.
What’s interesting…
Anyway, what I find interesting is how the art director saw this image. The original is on the left- there’s lots of space, the beach and ocean. In the ad, the client has cropped the shot to almost vertical and added more sky. Then lots of graphics and words have been placed on top.
As a stock photographer, I always need to remind myself that my image is not the final artwork. The image will be cropped, manipulated and type or other design elements will be added.
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Ron…this is a great example of thinking like a designer- don’t! Create imagery that creates impact, has depth, and sparks an idea. Designers are finicky- they’ll move things around just to make their mark
…but you don’t need me telling you that!