Ron Shoots

Here’s another shoot from last week. Working on television wide screen display concepts. We leave the screen blank so the client can drop in their own image. In the years past, we would spend lots of time inserting images only to see the photo later with our image removed and another one inserted.

The lighting is pretty basic. The 2 strip softboxes are evenly balanced for the background while the overhead octagonal soft box lights the front of the TV. The overhead is positioned so the light falls in between the viewers and the TV so I can maintain a slight silhouette on the models.

I also kept the color balance on the cool side simply by setting the camera to “tungsten” balance. Since the emotion in the shot is rather chilly, my sense is that a blue tone would enhance that emotion.

Here’s the final shot!

The TV was rented, the models are a real-life couple, the sofa belongs to the studio… and the cabinet under the TV was put together by Luke, our brave photo assistant who actually read the instructions!