New best-selling image!
We just uploaded this image… in less than 10 days, the image has been licensed almost 100 times amongst all our different distributors. I like the shot. Nice composition, decent lighting, but not what I would have picked to start selling right out of the gate. Sometimes I get surprised, and then the thought process starts. Why is this image selling? What keywords did we use? What’s the concept? Do we have other best-sellers like this?
The last question, I think, provided the answer. We have a number of good selling images with the model’s hair flying. The expression of “freedom” seems to be the common theme.
Lighting was basic. Used a 22 x 26″ soft box slightly off to my left for the main light, and 1 softbox on the background. The background was actually a white sweep but I kept the power really low on the background light so the white would turn to gray.
You know, if I could only pick the winners ahead of time!
7 Comments so far
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100 times in 10 days… WoW!
Ron, leading photographers providing information like this - both technical and marketing based - really helps other photographers adapt and grow, especially us amateurs. I acknowledge your generosity.
-Lee
100 time in 10 days! I assume this is Microstock? Really curious about the long term ROI on an image RM, RF and Micro. Is it impossible data to have?
Hi Jay,
Yes, the sales for that image are amongst 6 or so microstock distributors. Believe me, I’m also really interested in comparing the ROI for the different licensing models! I have only a few months of MS data right now so I can only make tentative projections. Like RF and RM, we have great selling microstock images, and some that have never been licensed.
Another factor that will also be analyzed is what I call RPP (revenue per production) since we seem to sell more image sets within the microstock sector.
Send me an email early spring and I’ll have a full year of comparative data.
By the way, thanks for reading, and your comments!
Ron
Great shot, and insight, Ron. I followed the link to stockxpert and interestingly given your concept thoughts you don’t have “freedom” as keyword for this image there. Just thought I’d give a little back as you’re so generous with your insights! Or am I missing something, is that a deliberate omission?
Hello Alex,
You are correct- while the shot conveys “freedom” we did not have that keyword associated with the image. I still think that the concept thought is part of the reason for the sales, but maybe there are other reasons, or ways a customer searches? Maybe a client doesn’t know what concept to ask for, but looks for the characteristics instead? What has always been interesting to me is that images are found using words. Thanks for the thoughts- just added both free and freedom to the keywords.
Ron
[…] check out his post about one image that sold almost 100 licenses in 10 days. That’s around 10 sales a day! Talk about motivation. Get the right image and you can make […]